There is a difference between what we want sexually and in sexual fantasy and what we want when it comes to pay, workplace equality and reproductive rights.
A woman may want a "rugged man" who throws her down on the bed and fucks her without asking permission. But outside of the bedroom, this same man should listen to her and treat her with respect.
A woman might have a fantasy about being spanked like a little girl by her lover. But that doesn't mean that she want to be treated like a little girl in the workplace.
I don't think that women "don't know what they want". What happens in the bedroom is not the same was what happens in the boardroom. It is only when we try to make sex and sexual fantasy politically correct that there are problems.